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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk
Free PDF Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
- Sales Rank: #19830 in eBooks
- Published on: 2013-11-26
- Released on: 2013-11-26
- Format: Kindle eBook
From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
About the Author
gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
Most helpful customer reviews
421 of 461 people found the following review helpful.
be careful with the examples! (and don't buy kindle)
By Lindsay S. Nixon
I met Gary some years ago. We tweeted at each other for a while and then... lived our lives. I hadn't thought about Gary (or his work) in years (plural) until one day his team started tweeting at me, asking if I'd pre-ordered the book. I checked the book out but didn't desire it, and went on with my life til his team followed up again. Then guilt-trip Facebook ads by Gary popped up everywhere until I finally ordered it.
I've now read it, and while I rated his other books fairly well, I can't in good conscience do that again. If you just signed up for Facebook today -- you might find this book helpful, though, be VERY careful with some of the examples. A few of the examples for FB ads Gary gives are in violation of Facebook's terms and you can be deleted. Gary is only showing off what other pages did, but it irked me that he would show ads and praise them (knowing people will likely mimic them) without saying oh, BTW, doing this can get your page deleted forever.
You'll also find outdated or irrelevant information. For example, Gary spends a long time talking about EdgeRank on FB (which Facebook killed months ago, and this is old news). Gary himself then says this several pages later. THEN WHY DID YOU JUST SPEND 10 MINUTES TALKING ABOUT EDGERANK?
I admire what Gary does, and I don't discount he's a media maven and social star (and some of the points he makes are true) but unless you're truly a beginner, I can't see getting much use out of this book (and even then, please check the rules and terms of service for twitter, instagram, fb, etc before doing ANY of the examples).
UPDATE: I left this out of my original review, but would like to add: this book certainly had some valid and thought provoking points, but felt like it was mostly theory (his theory), which normally I wouldn't mind, except the marketing for this book, as well as the premise of the book, promises you'll know *exactly* what to do, but I found very few actionable steps. I didn't leave this book with any new ideas. It confirmed some thoughts I had (and you'll find I said the same thing about Gary's last book, that the book left me thinking my gut instincts and practices were right), and that's nice, but I just didn't get much out of it otherwise. I'm sorry I was so disappointed, but I do continue to recommend the other books by Gary to others, and I am a CrushIt! success story, so it does pain me to write this review.
KINDLE: Do not buy the kindle version unless you plan to read it on your computer. It's impossible to read any of the example images on a kindle or phone. They are so tiny and if you magnify them its too blurry to see what it is or read it anyway
3 of 3 people found the following review helpful.
I love #GaryVee, but this book is not a "how to," it's a, "how other brands did or didn't."
By Logan
Why you're thinking about reading this book:
I have read both of Gary's previous titles and they helped the reader understand that giving (jabbing) is the way to develop brand advocates and that social media (or, "the current state of the Internet," as Gary calls it) is the best way to give to the masses and expose your brand to as many people as possible. The next logical step in your mind after reading the first two books is, "Okay, I'm a believer! Now... how the hell do I go about this?" This is what you hope (or at least I did) JJJRH is going to answer for you, but it won't do exactly that.
What this book really has to offer:
This book basically gives you a history of each valid (at the time) social media platform, how native users use the platform, and then gives you examples (too many in my opinion) of other brands' posts and what Gary feels this did right or wrong. If you know Gary, he's a passionate guy and his emotion bleeds into these critiques. He's more forgiving to some than others and generally you start to skip the examples after you've read a few and think, "Okay, there's no pattern here and these are too industry specific to glean a strategy from... Next chapter."
Is it worth your time?
If you haven't read his previous books I'd honestly recommend that you start there - they give you "the WHY." I don't necessarily recommend you come back to this book after you have though. If you don't know anything about social media platforms and really need a crash course in each this is quick and dirty and is probably right for you. HOWEVER, if you've decided content marketing is something your business needs to employ, have a basic understanding of Facebook, Instagram and Twitter and are hoping this book is actually the guide on "How to tell your story in a noisy social world," then I'd steer clear of this title. Plus, the lack of an audio option means this will require 100% of your attention as you read. "Ain't nobody got time for that" if it isn't going to deliver...
But you LOVE Gary:
Me too. But as he often says, "he's a counterpuncher" and if you are looking for a blueprint he's not going to provide one. He's about reacting and this book spends most of its time critiquing other brands' posts. It's not a "How you can" it's a "How they did or didn't tell their story well." That's helpful to some, but not to the social media savvy in my opinion.
Thanks for checking out this review. ;)
0 of 0 people found the following review helpful.
Gary is a hero. I read "Crush It", ...
By Debra
Gary is a hero. I read "Crush It", started following his blog, and am now savoring this gem! After a four-decade professional career coupled with numerous entrepreneurial "side experiences" along the way, I have learned more in the last several months through Gary, than in a lifetime of experiences! While I can quote his mantras verbatim (they can be somewhat colorful LOL), he has shown me that ideas are irrelevant if you can operationalize them and bring them to life! Buy this book and start following him online, you won't regret it.
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